![]() ![]() ![]() I think both approaches to the developers conferences showcase the strengths and weaknesses of the two companies, so I figured it would be fun to talk about those differences this week. All in all, it was a relatively inexpensive (if you don’t take into account the collateral damage of not doing the keynote properly), long, and reasonably well done commercial. Apple traded off its developer focus to instead convince us to get excited about buying its new stuff. The rest of that keynote is a long ad for Apple’s products.ĭon’t get me wrong, the advances in the Apple Watch alone were interesting, but for the most part had nothing to do with developers. In contrast, Tim Cook spent only four minutes of a near two-hour keynote on developers. ![]() He focuses on problems developers have, positions Microsoft’s solutions for those problems, and promotes sessions at the event that developers should attend. If you watch Satya Nadella’s keynote at Build, you’ll see a textbook example of how to do a developers conference keynote. You’d think both events would be similar and focused on developers. First, there was Microsoft Build, and last week was Apple’s Worldwide Developers Conference (WWDC). During the last few weeks we’ve had two developers conferences. ![]()
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